We are excited to introduce Nikki Collister as Pacific Crest’s first ever Manager of Communications! Nikki performed with Pacific Crest in 2007 and 2008 as a member of the front ensemble.
As a professional writer, she has extensive experience in creating content for a variety of media. She has also worked as an operations specialist for a number of tech companies, including Salesforce and Google.
“I am so humbled that Nikki offered to volunteer her time in this way,” said Executive Director Stuart Pompel. “She’s a great fit for this work, and has already hit the ground running!”
In her role as Manager of Communications, Collister will help set and manage strategy for all communications, website, and public relations messages and collateral at Pacific Crest. She will augment the work of our content creators, coordinate communications via the creation and management of an editorial calendar, and determine the effectiveness of communication via study of analytics.